Summary Ratings – Electric Scooter Niche

Trends & Growth⭐️⭐️⭐️⭐️⭐️On-Page SEO Difficulty⭐️⭐️
Search Volume⭐️⭐️⭐️Niche Domination⭐️⭐️
Monetization Potential⭐️⭐️Domain age⭐️⭐️⭐️⭐️⭐️
Content Length⭐️⭐️⭐️⭐️TOTAL SCORE⭐️⭐️⭐️

Legend: ⭐️ – Worst, ⭐️⭐️⭐️⭐️⭐️ – Best

Introduction

In our new niche report we will explore Electric Scooter Niche.

We will examine how promising it is in terms of growth and monetization options.

Is it difficult to enter based on:

  • on-page optimization done by sites in this niche
  • typical content lengths compared to our universe of covered niches
  • degree of niche domination by top domains

We will also determine distribution of domain ages of ranked pages to see if relative newcomers are getting results in this niche.

We will list potential hidden gems among keywords. We find them by looking at keywords, for which ranked pages have:

  • very young domain age (on average)
  • thin content
  • weak on-page optimization strength
  • and where keyword rankings are not dominated by top niche players

And that is still not all.

We will also list interesting linkbuilding ideas, e.g.:

  • quora pages with top total visits across all niche keywords
  • list of guest blog accepting sites in niche

Let us start our niche report with some introductory information about electric scooters.

Electric scooters have been around since 1996, but have recently seen a big surge in popularity, mostly in cities.

This is partly due to growing electric scooter rental companies, like Bird and Lime.

In terms of costs, e-scooters are much cheaper than cars or motorcycles.

On non-cost benefit side, there are also plenty: fun, almost no parking problems (when compared to cars), saving time in getting from A to B in cities, being portable and environment friendly.

It is a trend phenomenon that is increasingly globally distributed, some of the fastest growth rates right now are e.g. in Europe.

Search Trends of Electric Scooter Niche – ⭐️⭐️⭐️⭐️⭐️

Our first step in looking at a niche is to use Google Trends to evaluate short-term and long-term trends of interest in niche.

We are specifically interested in growth rates over 1-, 3- and 5-years.

Here is Google Trends chart for the electric scooter over the last 5 years:

Quick conclusions from charts:

  • interest in niche has seasonal character, yearly peaks in November, lows in February
  • there has been acceleration over the last year, November 2018 peaks and February lows were much higher than in year before

Part of the popularity in 2018 and start of 2019 can be attributed to surge of popularity in several countries, especially Europe. Here are Google Trends for electric scooter in Germany:

Growth over 1-year is positive and high (we rate that with 5 stars), high over 3-years (5 stars) and very high also over 5-years (5 stars).

So, in category of search trends we give it a rating of 5 stars.

 

Domination of Electric Scooter Niche by Top Domains – ⭐️⭐️

One of important factors when evaluating a niche is how much it is already dominated by top players.

We define top players or dominators as those 20 domains which get most estimated search volume from keywords specific to niche.

We determine these lists from google search engine rankings, keywords search volumes and dependence of CTR on rankings.

So how does the situation look like for the electric scooter niche, do top dogs take most of search volume, ranking positions and leaving no breadcrumbs for others?

For electric scooter niche, the share of top 20 niche domains in ranking positions and search volume is as follows:

So how do these values for electric scooter niche compare to all other niches we cover?

Average of both search volume and number of rankings domination values is so high in comparison to average values for all covered niches that in this category the electric scooter niche scores 2 stars.

And who are the top players of the niche?

Here they are, in chart:

and tabular form:

  • purescooters.com
  • myproscooter.com
  • youtube.com
  • razor.com
  • electricscooterexpert.com
  • amazon.com
  • fluidfreeride.com
  • li.me
  • ridehive.com
  • walmart.com

 

Full list containing 1000+ domains with their estimated search volumes is available at our platform.

While some names can be non-niche mega domains like youtube and amazon, top visited domains as determined over the complete niche are most often niche specific.

Average* Domain Age of Ranked Pages – ⭐️⭐️⭐️⭐️⭐️

One surprisingly intuitive way of looking at attractiveness of niche is by examining how young are on average domains that are ranking on first 2 pages of niche search results.

The spread in “age” between “youngest” niches and “oldest” niches that we cover is surprisingly large: around 10 years.

Niches with youngest domains will probably not surprise you: keto food (9.9 years on average), cryptocurrency (9.7 yrs), drop shipping (10.8 yrs).

And who are the “oldies”?
Auto Loans (19.6 yrs), Cheap Lawn Mowers (19.7 yrs), Golf Gloves (19.3 yrs), Coffee Maker (19.2 yrs).

But how about our electric scooter niche?

Lets check first how the ages of ranked domains in this niche are distributed:

Histogram greatly illustrates how healthy this niche is in terms of opportunity.

There is a lot of domains ranking high that have been started within the last year.

We point this out because based on over 220 niches that we cover, we rarely see this.

Average domain age for this niche is 12.37 years which is low in comparison to other niches and this leads to a 5 stars rating for electric scooter niche in this category.

* – we calculate the average by weighting with estimated volume at given ranking. In other words, the higher a domain in ranking, the more weighted is its contribution to the average domain age of keyword.

On-page Optimization Strength – ⭐️⭐️

Next we turn to how strong is optimization for pages in this niche. At the moment, we are focusing only on on-page optimization.

We are however building a links database and we will revisit linkbuilding strength at a later point.

Why do we focus on on-page optimization?

Generally, we prefer niches with weaker on-page optimization.

And to give you as accurate assesment in this respect as possible, we actually do a lot of work.

We calculate match between keywords and all ranked pages for given keyword.

Yes, our programs check all ranked pages of niche and we look at all key elements – title, description, h1 and h2 when calculating the match with keywords.

This matching statistics is also instantly available for any of your or competitors pages on our platform.

Here is an example for one subpage from the electric scooter niche:

So how does electric scooter niche look like in terms of on-page optimization?
Hard or easy?

Average optimization strength over all ranked pages is 42.6% which is high in comparison to niches that we currently cover, giving electric scooter niche an optimization strength score of 2 stars.

Content Length – ⭐️⭐️⭐️⭐️

If not passionate about the topic, content writing can be something a lot of us dislike or if we pay for it, wish to find a better solution for.

So when researching niche, we determine the average content length of ranked pages in niche.

We actually determine it on the level of each keyword.

In this way, users of our platform can easily check what typical content length should they consider when targeting a given keyword.

Seems reasonable to know how much your competitors are writing, so you do not overdo it.

But back to content lengths of ranked pages in niches.

Which niches in our coverage are most prolific in terms of content length per page?

One of the “winners” is niche “Best Nursing Schools” with around 2600 characters on average per page.

You are probably wondering – why?

In this niche, there are often 15 or more universities introduced on a single page. That is a lot of content.

Next niche among top in content length is Bodybuilding.

In Bodybuilding, many pages contain descriptions of exercises, equipment, diets and these pages can be some of the longest we have seen across all niches we cover.

In Bodybuilding, it is not only muscles that are built to be large, content is as well.

How about our electric scooter niche. Where does it fall in terms of content length?

Here is distribution of ranked pages in niche over content length ranges:

Most pages seem to have up to 1500 characters.

Average content length of text in electric scooter niche is 1321 characters which makes it one of the easy among niches that we cover.

Content length score for electric scooter niche is thus 4 stars.

Search Volume – ⭐️⭐️⭐️

Total search volume from main set of niche related keywords are an important factor ranking niches, taken alone, the bigger the volumes, the higher is the niche rating.

In this category electric scooter niche is somewhere in the middle among all covered niches, giving it a 3 star rating score.

 

High Opportunity Keywords of Electric Scooter Niche

We have looked at number of unique metrics for analyzing niches. But they have another hidden value in them.

Here is why.

We can namely apply them on individual niche keywords which gives us unique ways of looking for excellent niche keywords.

Keywords with young domains in rankings

We have found out that some of best ideas for keywords to target are keywords for which ranking domains are very young compared to other keywords.

If the relative ‘rookies’ are ranking high for a certain keyword, then your new domain that you are puting so much hope into, may also stand a better chance for this keyword.

Seems quite reasonable.

Of course, sometimes these keywords are unattractive, but very often that is not the case.

They can be simply keywords that were overlooked by some of the old dominant players.

Or many times new pockets of interest are emerging so fast with some other trends that entirely new subniches form.

High ranking, but young domains can be a great source of ideas for innovative ranking strategies

So looking at these ‘rookie’ dominated keywords can be a very worthwhile use of your resources.

But wait, there is actually still more of benefit in these keywords with young upstarts.

If 2 to 3 year domains are outranking older ones, they are often doing something very valuable or innovative. Not always, but often enough.

Either in terms of linkbuilding or their content. That is the second major reason we always take a deep interest in these keywords.

By applying this approach, we are finding surprising, new innovative methods for ranking high.

On our platform you can find lists of top ranking domains with domain age under 1 year, 2 years, 3 years or whatever age you may choose.

This is a great starting point for exploring these young stars and their ranking tactics.

To return to keywords, by now, you probably really want to know which are these “young” keywords for electric scooter niche.

Here is the list of 20 keywords with youngest domains in rankings (with minimum monthly search volume of 100):

For expanded list of all keywords ranked by domain age, please visit our platform.

But that is not all. There are actually still more tools at our platform for finding hidden gems among possible kewywords.

Further unique tools to search for exciting keywords

Let me explain.

If you do not like writing content or paying for it, you can filter out the keywords where ranked pages have content that is exceptionally thin compared to other keywords.

Or you can look for keywords where the high ranking pages do not have much of on-page optimization work done.

Still another way in your quest for great keywords are checking the keywords where the dominators of niche are not yet present in rankings or only have a small share of rankings.

By now you must be wondering if one could combine these different ways of looking at keywords.

Indeed, we built a tool where you can combine different metrics in pairs and visually see most interesting keywords.

If you want to focus just on combination of keywords dominated with ranked pages with both thin content and young domain ages, you can spot them with our map tool:

Or you can search for tools with other combinations of metrics.

How can we go even further?

Simply, by combining all metrics discussed above in a single total score of keyword.

This is another tool that you get on our platform and it allows you to rank keywords on combined score from all metrics.

Keywords that have the highest total score are our so-called 5 stars keywords.

And here they are for the electric scooter niche:

Complete list of all niche keywords ranked by total score is available at our platform.

Community Websites Ideas

Often in our searches, we encounter community pages like Quora on niche related topics.

But on which pages is it worthwhile to post answers or participate? Which are most visited?

This is precisely what we calculate for quora, youtube, reddit and other subpages (from niche related keywords) and make available on our platform.

For electric scooter niche here are top visited quora pages from keywords of niche:

Guest Blog Accepting Sites in Electric Scooter Niche

Guest blog posting remains popular as one of the linkbuilding strategies.

So we combine 37 phrases like “guest post”, “submit blog post”, “write for us” with main niche keywords to find guest blog post accepting sites for every niche that we cover.

Typically we find 300-400 such sites per niche and provide them to users of our platform.

Here are a few such sites for the electric scooter niche:

Monetization potential for electric scooter niche – ⭐️⭐️

Niche sites can be monetized in a variety of ways: display ads, affiliate marketing, sponsored posts, sale of info products, sale of digital/physical products, sales of services and others.

In our niche reports we primarily focus on affiliate marketing opportunities.

First major factor we consider is whether the typical niche products are high-ticket or not. We define high-ticket as product or service that costs more than 1000 USD annually.

Typical Matcha Packets or other products are below 50 USD and thus are not considered a high-ticket item. Rating in this category is 2 stars.

Second factor are payout commisions. We have compiled the list of top affiliate programs for electric scooter, typical commissions are between 10-20%:

WebsiteAffiliate Commission
https://swiftyscooters.com/pages/affiliate-program10%
https://drxftscooters.com/pages/affiliate-program25$
https://trendyscooter.com/index.php?route=affiliate/login5%
https://www.electricspokes.com/pages/affiliate-partners5%
https://www.allelectricscooters.com/affiliate-program.htm10%
https://www.scootercity.co.uk/information/affiliates.html10%

Based on typical prices and commisions we rate electric scooter niche as 2 stars in terms of monetization potential through affiliate marketing.

Conclusion, total rating for electric scooter niche

In this report, we analysed electric scooter niche across a wide range of categories, ranging from search trends, SEO difficulty to Monetization Potential.

Electric scooter niche has excellent prospects for growth based on recent trends.

It is also encouraging that domains younger than 1 year are achieving rankings on first two pages of google search results which is encouraging and showing that it is not too late to enter this niche.

Typical content lengths are shorter than in most other niches which is also a big positive.

On the downside, on-page optimization in this niche is strong, so prepare to pur some work in that field.

Also strong is the domination of the Electric Scooter field by the top 20 domains of the niche.

Monetization potential of niche is average in terms of affiliate commissions.

However, overall we like the niche especially due to excellent trends and young domains still prospering.

Based on all the categories that we considered in this niche report, we are giving the following total score for the electric scooter niche of ⭐️⭐️⭐️.

For other exciting niche reports please subscribe to one of our plans at UnicornSEO subscriptions.

Share: