Summary Ratings – Electric Scooter Niche
| Trends & Growth | ⭐️⭐️⭐️⭐️⭐️ | On-Page SEO Difficulty | ⭐️⭐️ |
| Search Volume | ⭐️⭐️⭐️ | Niche Domination | ⭐️⭐️ |
| Monetization Potential | ⭐️⭐️ | Domain age | ⭐️⭐️⭐️⭐️⭐️ |
| Content Length | ⭐️⭐️⭐️⭐️ | TOTAL SCORE | ⭐️⭐️⭐️ |
Legend: ⭐️ – Worst, ⭐️⭐️⭐️⭐️⭐️ – Best
Introduction
Electric scooters have been around since 1996, but have recently seen a big surge in popularity, mostly in cities.
This is partly due to growth of electric scooter rental companies, like Bird and Lime.
In terms of costs, e-scooters are much cheaper than cars or motorcycles.
On non-cost benefit side, there is also plenty available: they are fun, bring almost no parking problems (when compared to cars), they save time in getting from A to B in cities, they are portable and environment friendly.
It is a trend phenomenon that is increasingly global, some of the fastest growth rates right now are e.g. in Europe.
Search Trends of Electric Scooter Niche – ⭐️⭐️⭐️⭐️⭐️
Our first step in looking at a niche is to use Google Trends to evaluate short-term and long-term trends of interest in niche.
Here is Google Trends chart for the electric scooter over the last 5 years:
Quick conclusions from charts:
- interest in niche has seasonal character, yearly peaks in November, lows in February
- there has been acceleration over the last year, November 2018 peaks and February lows were much higher than in year before
Part of the popularity in 2018 and at the start of 2019 can be attributed to a surge of popularity in several countries, especially Europe. Here are Google Trends for searches of electric scooter in Germany:
Growth over 1-year is positive and high (we rate that with 5 stars), it is also high over 3-years and 5-years (both 5 stars).
The overall rating of the niche in category of search trends is thus 5 stars.
Domination of Electric Scooter Niche by Top Domains – ⭐️⭐️
One of the important factors that calculate when evaluating a niche is how much it is already dominated by top players.
We define top players or “dominators” as those 20 domains which get most estimated search volume from keywords specific to niche.
We calculate these lists from google search engine rankings, keywords search volumes and dependence of CTR on rankings.
So how does the situation look like for the electric scooter niche, do top dogs take most of search volume, ranking positions and leaving no breadcrumbs for others?
For electric scooter niche, the share of top 20 niche domains in ranking positions and search volume is as follows:
So how do these values for electric scooter niche compare to all other niches we cover?
The values for the electric scooter niche are high in comparison to average values for all covered niches. Based on this, we rate the electric scooter niche as only 2 stars in this category.
These are the top players of the niche electric scooters:
or in tabular form:
- purescooters.com
- myproscooter.com
- youtube.com
- razor.com
- electricscooterexpert.com
- amazon.com
- fluidfreeride.com
- li.me
- ridehive.com
- walmart.com
Full list containing 1000+ domains with their estimated search volumes is available at our platform.
While some names can be non-niche mega domains like youtube and amazon, top visited domains (as determined over the keyword of the complete niche) are most often niche specific.
Average* Domain Age of Ranked Pages – ⭐️⭐️⭐️⭐️⭐️
One surprisingly intuitive way of looking at attractiveness of niche is by examining how young are on average domains that are ranking on first 2 pages of search results for keywords of the niche.
The spread in “age” between “youngest” niches and “oldest” niches that we cover is surprisingly large: around 10 years.
Niches with youngest domains will probably not surprise you: keto food (9.9 years on average), cryptocurrency (9.7 yrs), drop shipping (10.8 yrs).
And who are the “oldies”?
Auto Loans (19.6 yrs), Cheap Lawn Mowers (19.7 yrs), Golf Gloves (19.3 yrs), Coffee Maker (19.2 yrs).
But how about our electric scooter niche?
Lets check first how the ages of ranked domains in this niche are distributed:
Histogram greatly illustrates how healthy this niche is in terms of opportunity.
There is a lot of domains ranking high that have been started within the last year.
We point this out because based on over 220 niches that we cover, we rarely see this.
Average domain age for this niche is 12.37 years which is low in comparison to other niches and this leads to a 5 stars rating for electric scooter niche in this category.
* – we calculate the average by weighting with estimated volume at given ranking. In other words, the higher a domain in ranking, the more weighted is its contribution to the average domain age of keyword.
On-page Optimization Strength – ⭐️⭐️
Next we turn to how strong is optimization for pages in this niche. At the moment, we are focusing only on on-page optimization.
Why do we focus on on-page optimization?
Generally, we prefer niches with weaker on-page optimization.
And to give you as accurate assessment in this respect as possible, we actually do a lot of work.
For each keyword, we calculate fuzzy match between words of the keyword and words in all ranked pages for this keyword.
Our scripts check all ranked pages of niche and we look at all key elements – title, description, h1 and h2 when calculating the match with keywords.
Here is an example for one subpage from the electric scooter niche:
So how does electric scooter niche looks like in terms of on-page optimization?
Hard or easy?
Average optimization strength over all ranked pages is 42.6% which is high in comparison to 200+ niches that we currently cover, giving electric scooter niche an optimization strength score of just 2 stars.
Content Length – ⭐️⭐️⭐️⭐️
Another factor that we consider when researching a niche is the average content length of ranked pages in niche.
We actually determine it on the level of each keyword.
In this way, users of our platform can easily check what typical content length should they consider when targeting a given keyword.
Seems reasonable to know how much your competitors are writing, so you do not overdo it.
But back to content lengths of ranked pages in niches.
Which niches in our coverage are most prolific in terms of content length per page?
One of the “winners” is niche “Best Nursing Schools” with around 2600 characters on average per page.
You are probably wondering – why?
In this niche, there are often 15 or more universities introduced on a single page. That is a lot of content.
Next niche among the top in content length is Bodybuilding.
In Bodybuilding, many pages contain descriptions of exercises, equipment, diets and these pages can be some of the longest we have seen across all niches we cover.
In Bodybuilding, it is not only muscles that are built to be large, content is as well.
How about our electric scooter niche. Where does it fall in terms of content length?
Here is distribution of ranked pages in niche over content length ranges:
Most pages seem to have up to 1500 characters.
Average content length of text in electric scooter niche is 1321 characters which makes it one of the less demanding ones among the niches that we cover.
Content length score for electric scooter niche is thus 4 stars.
Search Volume – ⭐️⭐️⭐️
Total search volume from the main set of niche related keywords is an important factor for ranking niches, taken alone, the bigger the volumes, the higher is the niche rating.
In this category electric scooter niche is somewhere in the middle among all covered niches, we are giving it a 3 star rating score.
High Opportunity Keywords of Electric Scooter Niche
We have looked at number of unique metrics for analyzing niches. But they have another hidden value in them.
We can namely apply them on individual niche keywords which gives us unique ways of identifying excellent niche keywords to target as part of content marketing and SEO.
Keywords with young domains in rankings
We have found out that some of best ideas for keywords to target are keywords for which ranking domains are very young compared to other keywords.
If the relative ‘rookies’ are ranking high for a certain keyword, then your new domain that you are putting so much hope into, may also stand a better chance for this keyword.
Seems quite reasonable.
Of course, sometimes these keywords are unattractive, but very often that is not the case.
They can be simply keywords that were overlooked by some of the old dominant players.
Or many times new pockets of interest are emerging so fast with some other trends that entirely new subniches form.
High ranking, but young domains can be a great source of ideas for innovative ranking strategies
So looking at these ‘rookie’ dominated keywords can be a very worthwhile use of your resources.
But wait, there is actually still more of benefit in these keywords with young upstarts.
If 2 to 3 year domains are outranking older ones, they are often doing something very valuable or innovative. Not always, but often enough.
Either in terms of linkbuilding or their content. That is the second major reason it makes sense to take a deep interest in these keywords.
By applying this approach, we are finding surprising, new innovative methods for ranking high.
On our platform you can find lists of top ranking domains with domain age under 1 year, 2 years, 3 years or whatever age you may choose.
This is a great starting point for exploring these young stars and their ranking tactics.
To return to keywords, by now, you probably really want to know which are these “young” keywords for electric scooter niche.
Here is the list of 20 keywords with youngest domains in rankings (with minimum monthly search volume of 100):
There are actually still more tools at our platform for finding hidden gems among possible keywords.
Further unique tools to search for exciting keywords
Let me explain.
You can filter out the keywords where ranked pages have content that is exceptionally thin compared to other keywords.
Or you can look for keywords where the high ranking pages do not have much of on-page optimization work done.
Still another way in your quest for great keywords are checking the keywords where the dominators of niche are not yet present in rankings or only have a small share of rankings.
By now you must be wondering if one could combine these different ways of looking at keywords.
Indeed, we built a tool where you can combine different metrics in pairs and visually see the most interesting keywords.
If you want to focus just on combination of keywords dominated with ranked pages with both thin content and young domain ages, you can visually spot them with our map tool:
Or you can search for tools with other combinations of metrics.
How can we go even further?
Simply, by combining all metrics discussed above in a single total score for a keyword.
This is another tool that you get on our platform and it allows you to rank keywords on combined score from all metrics.
Keywords that have the highest total score are our so-called 5 stars keywords.
These are the 5 stars keyword for the electric scooter niche:
Community Websites Ideas
In our searches we often encounter community pages like Quora on niche related topics.
But on which pages is it worthwhile to post answers or participate? Which are the most visited ones?
We calculate this metric for quora, youtube, reddit and other community subpages (from niche related keywords) and make them available on our platform.
For electric scooter niche here are the top visited quora pages from keywords of niche:
Guest Blog Accepting Sites in Electric Scooter Niche
Guest blog posting remains popular as one of the linkbuilding strategies.
We combine 37 phrases like “guest post”, “submit blog post”, “write for us” with main niche keywords to find guest blog post accepting sites for every niche that we cover.
Typically we find 300-400 such sites per niche and provide them to users of our platform.
Here are a few such sites for the electric scooter niche:
Monetization potential for electric scooter niche – ⭐️⭐️
Niche sites can be monetized in a variety of ways: display ads, affiliate marketing, sponsored posts, sale of info products, sale of digital/physical products, sales of services and others.
In our niche reports we primarily focus on affiliate marketing opportunities.
First major factor we consider is whether the typical niche products are high-ticket or not. We define high-ticket as product or service that costs more than 1000 USD annually.
Second factor are payout commissions. We have compiled the list of top affiliate programs for electric scooter, typical commissions are between 10-20%:
| Website | Affiliate Commission |
|---|---|
| https://swiftyscooters.com/pages/affiliate-program | 10% |
| https://drxftscooters.com/pages/affiliate-program | 25$ |
| https://trendyscooter.com/index.php?route=affiliate/login | 5% |
| https://www.electricspokes.com/pages/affiliate-partners | 5% |
| https://www.allelectricscooters.com/affiliate-program.htm | 10% |
| https://www.scootercity.co.uk/information/affiliates.html | 10% |
Based on typical prices and commisions we rate electric scooter niche as 2 stars in terms of monetization potential through affiliate marketing.
Conclusion, total rating for electric scooter niche
In this report, we analysed electric scooter niche across a wide range of categories, ranging from search trends, SEO difficulty to Monetization Potential.
Electric scooter niche has excellent prospects for growth based on recent trends.
It is also positive that domains younger than 1 year are achieving rankings on first two pages of google search results which is encouraging and showing that it is not too late to enter this niche.
Typical content lengths are shorter than in most other niches which is also a big positive.
On the downside, on-page optimization in this niche is strong, so prepare for some OPO work.
Also strong is the domination of the Electric Scooter field by the top 20 domains of the niche.
Monetization potential of niche is average in terms of affiliate commissions.
However, overall we like the niche. Especially due to excellent trends and seeing young domains still prospering.
Based on all the categories that we considered in this niche report, we are giving the electric scooter niche the total score of ⭐️⭐️⭐️.
