Summary Ratings – Matcha Niche

Trends & Growth⭐️⭐️⭐️⭐️⭐️On-Page SEO Difficulty⭐️
Search Volume⭐️⭐️⭐️Niche Domination⭐️⭐️⭐️⭐️⭐️
Monetization Potential⭐️⭐️Domain age⭐️⭐️⭐️⭐️⭐️
Content Length⭐️⭐️⭐️⭐️⭐️TOTAL SCORE⭐️⭐️⭐️⭐️

Legend: ⭐️ – Worst, ⭐️⭐️⭐️⭐️⭐️ – Best


In our new niche report we will explore Matcha Niche.

We will examine how promising it is in terms of growth and monetization options.

What is niche difficulty in terms of:

  • on-page optimization done by sites in this niche
  • typical content lengths compared to our universe of covered niches
  • degree of niche domination by top domains

We will also determine distribution of domain ages of ranked pages to see if relative newcomers are getting results in this niche.

We will list potential hidden gems among keywords. We find them by looking at keywords, for which ranked pages have:

  • very young domain age (on average)
  • thin content
  • weak on-page optimization strength
  • and where keyword rankings are not dominated by top niche players

And that is still not all.

We will also list interesting linkbuilding ideas, e.g.:

  • quora pages with top total visits across all niche keywords
  • list of guest blog accepting sites in niche

But let us delve right in and start with our niche report on Matcha Niche.

Matcha is a form of green tea originating in China and Japan where it has been used for hundreds of years.

It is a finely ground powder of specially grown and processed green tea leaves.

Matcha can be enjoyed in a variety of ways – as Matcha Tea or Matcha Latte.

Search Trends of Matcha Niche – ⭐️⭐️⭐️⭐️⭐️

Our first step in looking at a niche is to use Google Trends to evaluate short-term and long-term trends of interest in niche.

We are specifically interested in growth rates over 1-, 3- and 5-years.

Here is Google Trends chart for the matcha since 2004:

Quick conclusions from charts:

  • interest in matcha has been steadily increasing from 2004 to 2012
  • around 2012 interest accelerated and reached first major peak in middle of 2015
  • since then interest is robustly increasing with current peak of interest in March 2019

Growth over 1-year is positive and high (we rate that with 5 stars), very high over 3-years (5 stars) and very high also over 5-years (5 stars).

So, in category of search trends we give it a rating of 5 stars. In terms of search trends, it is one of the best niches among those we cover.


Domination of Matcha Niche by Top Domains – ⭐️⭐️⭐️⭐️⭐️

One of important factors when evaluating a niche is how much it is already dominated by top players.

We define top players or dominators as those 20 domains which get most estimated search volume from keywords specific to niche.

We determine these lists from google search engine rankings, keywords search volumes and dependence of CTR on rankings.

So how does the situation look like for the matcha niche, do top dogs take most of search volume, ranking positions and leaving no breadcrumbs for others?

For matcha niche, the share of top 20 niche domains in ranking positions and search volume is as follows:

So how do these values for matcha niche compare to all other niches we cover?

Average of both search volume and number of rankings domination values is so low in comparison to average values for all covered niches that in this category the matcha niche scores 5 stars.

And who are the top players of the niche?

Here they are, in chart:

and tabular form:



Full list containing 1000+ domains with their estimated search volumes is available at our platform.

While some names can be non-niche mega domains like youtube and amazon, top visited domains as determined over the complete niche are most often niche specific.

Average* Domain Age of Ranked Pages – ⭐️⭐️⭐️⭐️⭐️

One surprisingly intuitive way of looking at attractiveness of niche is by examining how young are on average domains that are ranking on first 2 pages of niche search results.

The spread in “age” between “youngest” niches and “oldest” niches that we cover is surprisingly large: around 10 years.

Niches with youngest domains will probably not surprise you: keto food (9.9 years on average), cryptocurrency (9.7 yrs), drop shipping (10.8 yrs).

And who are the “oldies”?
Auto Loans (19.6 yrs), Cheap Lawn Mowers (19.7 yrs), Golf Gloves (19.3 yrs), Coffee Maker (19.2 yrs).

But how about our matcha niche?

Lets check first how the ages of ranked domains in this niche are distributed:

Histogram greatly illustrates the evolution of niche, with many domains being registered 4, 5 years ago which coincides with peak in interest.

Average domain age for this niche is 12.52 years which is low in comparison to other niches and this leads to a 5 stars rating for matcha niche in this category.

* – we calculate the average by weighting with estimated volume at given ranking. In other words, the higher a domain in ranking, the more weighted is its contribution to the average domain age of keyword.

On-page Optimization Strength – ⭐️

Next we turn to how strong is optimization for pages in this niche. At the moment, we are focusing only on on-page optimization.

We are however building a links database and we will revisit linkbuilding strength at a later point.

Why do we focus on on-page optimization?

Generally, we prefer niches with weaker on-page optimization.

And to give you as accurate assesment in this respect as possible, we actually do a lot of work.

We calculate match between keywords and all ranked pages for given keyword.

Yes, our programs check all ranked pages of niche and we look at all key elements – title, description, h1 and h2 when calculating the match with keywords.

This matching statistics is also instantly available for any of your or competitors pages on our platform.

Here is an example for one subpage from the matcha niche:

So how does matcha niche look like in terms of on-page optimization?
Hard or easy?

Average optimization strength over all ranked pages is 55.4% which is high in comparison to niches that we currently cover, giving matcha niche an optimization strength score of 1 stars.

Content Length – ⭐️⭐️⭐️⭐️⭐️

If not passionate about the topic, content writing can be something a lot of us dislike or if we pay for it, wish to find a better solution for.

So when researching niche, we determine the average content length of ranked pages in niche.

We actually determine it on the level of each keyword.

In this way, users of our platform can easily check what typical content length should they consider when targeting a given keyword.

Seems reasonable to know how much your competitors are writing, so you do not overdo it.

But back to content lengths of ranked pages in niches.

Which niches in our coverage are most prolific in terms of content length per page?

One of the “winners” is niche “Best Nursing Schools” with around 2600 characters on average per page.

You are probably wondering – why?

In this niche, there are often 15 or more universities introduced on a single page. That is a lot of content.

Next niche among top in content length is Bodybuilding.

In Bodybuilding, many pages contain descriptions of exercises, equipment, diets and these pages can be some of the longest we have seen across all niches we cover.

In Bodybuilding, it is not only muscles that are built to be large, content is as well.

How about our matcha niche. Where does it fall in terms of content length?

Here is distribution of ranked pages in niche over content length ranges:

Most pages seem to have up to 1500 characters.

Average content length of text in matcha niche is 1165 characters which makes it one of the easy among niches that we cover.

Content length score for matcha niche is thus 5 stars.

Search Volume – ⭐️⭐️⭐️

Total search volume from main set of niche related keywords are an important factor ranking niches, taken alone, the bigger the volumes, the higher is the niche rating.

In this category matcha niche is somewhere in the middle among all covered niches, giving it a 3 star rating score.


High Opportunity Keywords of Matcha Niche

We have looked at number of unique metrics for analyzing niches. But they have another hidden value in them.

Here is why.

We can namely apply them on individual niche keywords which gives us unique ways of looking for excellent niche keywords.

Keywords with young domains in rankings

We have found out that some of best ideas for keywords to target are keywords for which ranking domains are very young compared to other keywords.

If the relative ‘rookies’ are ranking high for a certain keyword, then your new domain that you are puting so much hope into, may also stand a better chance for this keyword.

Seems quite reasonable.

Of course, sometimes these keywords are unattractive, but very often that is not the case.

They can be simply keywords that were overlooked by some of the old dominant players.

Or many times new pockets of interest are emerging so fast with some other trends that entirely new subniches form.

High ranking, but young domains can be a great source of ideas for innovative ranking strategies

So looking at these ‘rookie’ dominated keywords can be a very worthwhile use of your resources.

But wait, there is actually still more of benefit in these keywords with young upstarts.

If 2 to 3 year domains are outranking older ones, they are often doing something very valuable or innovative. Not always, but often enough.

Either in terms of linkbuilding or their content. That is the second major reason we always take a deep interest in these keywords.

By applying this approach, we are finding surprising, new innovative methods for ranking high.

On our platform you can find lists of top ranking domains with domain age under 1 year, 2 years, 3 years or whatever age you may choose.

This is a great starting point for exploring these young stars and their ranking tactics.

To return to keywords, by now, you probably really want to know which are these “young” keywords for matcha niche.

Here is the list of 20 keywords with youngest domains in rankings (with minimum monthly search volume of 100):

For expanded list of all keywords ranked by domain age, please visit our platform.

But that is not all. There are actually still more tools at our platform for finding hidden gems among possible kewywords.

Further unique tools to search for exciting keywords

Let me explain.

If you do not like writing content or paying for it, you can filter out the keywords where ranked pages have content that is exceptionally thin compared to other keywords.

Or you can look for keywords where the high ranking pages do not have much of on-page optimization work done.

Still another way in your quest for great keywords are checking the keywords where the dominators of niche are not yet present in rankings or only have a small share of rankings.

By now you must be wondering if one could combine these different ways of looking at keywords.

Indeed, we built a tool where you can combine different metrics in pairs and visually see most interesting keywords.

If you want to focus just on combination of keywords dominated with ranked pages with both thin content and young domain ages, you can spot them with our map tool:

Or you can search for tools with other combinations of metrics.

How can we go even further?

Simply, by combining all metrics discussed above in a single total score of keyword.

This is another tool that you get on our platform and it allows you to rank keywords on combined score from all metrics.

Keywords that have the highest total score are our so-called 5 stars keywords.

And here they are for the matcha niche:

Complete list of all niche keywords ranked by total score is available at our platform.

Community Websites Ideas

Often in our searches, we encounter community pages like Quora on niche related topics.

But on which pages is it worthwhile to post answers or participate? Which are most visited?

This is precisely what we calculate for quora, youtube, reddit and other subpages (from niche related keywords) and make available on our platform.

For matcha niche here are top visited quora pages from keywords of niche:

Guest Blog Accepting Sites in Matcha Niche

Guest blog posting remains popular as one of the linkbuilding strategies.

So we combine 37 phrases like “guest post”, “submit blog post”, “write for us” with main niche keywords to find guest blog post accepting sites for every niche that we cover.

Typically we find 300-400 such sites per niche and provide them to users of our platform.

Here are a few such sites for the matcha niche:

Monetization potential for matcha niche – ⭐️⭐️

Niche sites can be monetized in a variety of ways: display ads, affiliate marketing, sponsored posts, sale of info products, sale of digital/physical products, sales of services and others.

In our niche reports we primarily focus on affiliate marketing opportunities.

First major factor we consider is whether the typical niche products are high-ticket or not. We define high-ticket as product or service that costs more than 1000 USD annually.

Typical Matcha Packets or other products are below 50 USD and thus are not considered a high-ticket item. Rating in this category is 2 stars.

Second factor are payout commisions. We have compiled the list of top affiliate programs for matcha, typical commissions are between 10-20%:

WebsiteAffiliate Commission

Based on typical prices and commisions we rate matcha niche as 2 stars in terms of monetization potential through affiliate marketing.

Conclusion, total rating for matcha niche

In this report, we analysed matcha niche in across a wide range of categories, ranging from search trends, SEO difficulty to Monetization Potential.

Matcha niche has excellent prospects for growth based on recent trends.

What is also encouraging is that relatively younger domains are still achieving rankings on first two pages of google search results.

Typical content lengths are shorter than in most other niches which is yet another positive factor.

A downside is however on-page optimization which is strong in this niche so prepare to put some work in that field.

A downside is also the results showing that the domination of the matcha niche by the top 20 domains of the niche is relatively strong.

Monetization potential of niche is a bit below average in terms of affiliate commissions.

We like a lot of things about Matcha Niche.

Based on all the categories that we considered in this niche report, we are giving it the total score of ⭐️⭐️⭐️⭐️.


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