One of the factors that we use to rank keywords of the niches are trends for products in their search volume.
Many keywords are experiencing significant changes
in search volumes over a 1 year period, see examples for the period April 2019 - April 2020 in the chart below.
Note that keywords in the same niche can exhibit opposite trends. As can be seen in the chart, for the "veggie burger" niche, the searches for keyword "veggie burger near me" dramatically decreased,
while searches for "veggie burger recipe" increased over the same period.
Alpha Quantum uses trends in search volume to rank keywords by niche. The purpose of this ranking is to help our clients make decisions about their marketing strategy and be successful at growing their business. We believe that the best way to meet our clients' needs is by giving them access to the most reliable information available, and we feel that trends in search volume are a strong indication of how people are engaging with a topic or a product. We hope that this helps you understand why we do what we do, and we look forward to working with you!
One of the added benefits of using keywords to target your intended audience is that they can help you understand how interested people are in a particular topic. This is important because it gives you a good sense of what users will be looking for when they search for your keyword, and can also help you figure out which keywords are most important to include in your content.